Tuesday, 31 January 2017

Applied Illustration- Initial briefing

In order to ensure I follow what I want to do and reflect on my learning from the last module, I will ensure I further explore print, especially in reference to colour, as this is really a skill I wish to develop further. I will try to push myself out of my comfort zone by trying to incorporate more simple, line driven shapes into my work, perhaps through including character. Some things I want to accomplish by May is to be more confident in my creation and experimentation within my work, and strengthen my ability to pursue and execute ideas as tests without the stress of necessarily having them as finished outcomes.

For the initial briefing for Applied Illustration we started by getting into groups based on our interests within the subject.

I chose 'Packaging and Retail' because I'm immensely interested in creating packaging, and loved the scope this subject area offers through all the varying outcomes I can focus on.

GROUP PLAN:

- We brainstormed some initial thought on what research resources there were within our topic, and decided on the following:

House of Fraser
Paperchase
Anthropologie
Oliver Bonas
John Lewis (Furniture)
Waitrose/other super markets (packaging)
Joy
Pulp/HMV

Oh deer
Etsy
Not on the High Street
Urban Graphics
Red Bubble
Behance
Tictail

- We decided on the main categories within our topic and split into 7 groups as follows to gather our initial research:

Packaging- Wilf & Polly
Textiles and Fashion- Siobhan, Ruby & Hannah
Homewares- Meg Swan, Emily & Alice
Paper Products- Shelly & Meg Ojari
Murals- Annie & Lydia
Advertising- Ben & Matt
Music and Band Merch - Josh & Kieran

ACTION PLAN:

- Each group to gather 1 industry fact, 1 online resource, 1 trend, 1 case study and a few photographs from primary research
- Meet on Friday and collate the information into a 20 slide presentation and work out who will say what
- Decide which aspect I actually want to pursue after the research presentation


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