Monday, 5 March 2018

Campaign

As part of my campaign for Student President, I created a cohesive brand which I could apply to different promotional goods.

DIFFICULTIES:
- I based my identity on my campaign from last year - "shape your uni" However, just days before, NSS released their campaign also named 'shape your uni', so I had to drop that aspect and just stick with the visuals
- It was difficult to know where to stop, and what would actually make a difference


SUCCESSES:
- I'm really pleased with how the clean shapes ensured a cohesive, recognisable outcome
- It was a good idea to give brooches which didn't overtly say 'vote Meg' and just include info on the back, as this encouraged people to wear them
- I gave away around 100 badges and 100 limited edition prints, and made over 30 posters, I'm really happy with the quantity I managed to produce 
- I was really overwhelmed with the response I got, I felt proud that people actually wanted to interact with and own something I made
- I asked for help from one of my friends on Graphic Design to put my poster together. This was a really good decision so that I got a bit of a break


OVERALL:
- Really pleased with the overall outcomes, and it's taught me a lot about how to run a campaign
- I've had a lot of fun, and this whole experience has really boosted my confidence in my work and my public speaking


Roughs

Still from a video, featuring screenprinted t-shirt

Collaboration with Graphic Designer

Screen printed posters

Screen printed wooden brooches

Mini screen prints

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