I was a bit anxious to enter this, as it had to be posted on Instagram to enter, and that was quite a scary thought for me.
CONCEPT:
- Their target audience was young women, and since this would be sent out without them seeing it, I wanted it to be accessible to all, and encompass an upbeat vibe
- I wanted the range to be cohesive, but different through the layout. I also wanted the card to be something which wasn't necessarily for an occasion, and more for an everyday greetings card
PROCESS:
- I papercut some floral shapes, before using china marker to add texture.
- I then scanned them in and used the magic wand tool to make them flat colour shapes.
- I then played around with composition within photoshop until I was happy with it
POSITIVES
- Fun working really quickly to create a professional looking outcome
- I think the mix of abstract and more literal shapes works well to add character to the design
NEGATIVES:
- After submitting it I thought the colours could be brighter, as they are a spring palette, but the box wouldn't be sent out until October
- I could have maybe been more playful with the placement of the shapes, and made them more like an illustration than a pattern
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