WONKY- A3 paper cuts

I wanted to make more of a literal depiction of how these wonky produces could be used in my A3 outcomes.

STRENGTHS:
- I think the white space in the bag composition helps break up the colour
- Produce fits together well
- Cross sections show reality of veg and also juxtapose straight edges with their form

WEAKNESSES:
- The bag image is too ambiguous
- Cut corners by overlapping colours- it really takes away from outcome
- Are they too busy?

Packaging collaboration

I was approached by a Graphic Design student to collaborate on a packaging design project.

Initial roughs

Initial paper cut

INTENT:
-I thought carefully before undertaking it, as I knew I didn't want to push myself further than I could work, especially this close to the end of term
- I was very honest about my time limits, I said that I was really eager to work with her, but I would need her to provide the ideas, I would then do the artwork, send it on and then just have her finish the designs without my input
- I feel that setting this out from the start meant I wasn't trying to fit to schedules and outcomes which were difficult for me, and I could easily produce and finish the artwork without much stress

INSPIRATION:
- Healthy fruit and vegetable juice design
- I got given a list of the flavours to illustrate using cut paper
- Having learnt from last time, before I started, I cleared up exactly what media and colours she wanted me to use, so that I wasn't wasting time creating images which wouldn't be used


GOALS:
- To deliver three repeat pattern designs for my partner to incorporate into a juice packaging design
- To work effectively with a designer and set out firm limits
- To say no if it was too much!

WONKY- A7 positive prep

PROCESS:
- Draw reference imagery
- Explore composition with roughs
- Cut paper in colours, using intuition to guide lines and intricacies
- Glue
- Scan
- Magic paint brush each colour and on another level colour in
- Turn into black for positives

I think this process is a really good way for me to work, as I like a methodological way of creating work, whilst still having the creativity throughout to make changes and explore what I want to

WONKY- Morrisons

I went to the Wonky vegetable section in Morrisons and took some photos for reference

KEY IDEAS:
- Colour dispersion- A big reason why produce was labelled wonky, but I thought it made them more unique and interesting to look at
- Size was massive impact, but this seems to be the only 'compromise' and even then, more was offered for a cheaper price
- Lots of people had discarded the 'non wonky' items at the 'wonky' stand- highlight people would happily get wonky produce, but don't necessarily know about it until they see it

I bought these pears because of their cute size and unique shapes- there was no compromise on their taste or shelf life- this needs more awareness!

Group Crits

This group feedback session was really useful, as it was a good opportunity to explore my plans really in depth with my peers, as well as see where they're up to in their projects

FEEDBACK:
- Paper cutting is a good process- don't try to cut corners
- Where could they be applied? Think as a proposal for a supermarket?
- Good time management, sensible but ambitious with plan
- Whole module shows a range of media and contexts
- Gather all work together so that reflection is easy

WONKY- Mini paper cuts

I cut 20 A7 size images to transform into screenprints, roughly using the colours I want to use in the finals:

WHAT WORKED?
- A slightly blunter knife creates more imperfect, characterful lines

- The distribution of colours seems fluid and balanced

- The elements of pattern making in the background

WHAT NEXT?

- Emphasise pattern making in different compositions- expand this

- Make sure to clean up images, but still leave character

- Trust instinct!!

Album artwork competition

I entered the Secret 7" competition, by re-using and reworking some old work I had, simply to see how my outcomes would work in context.

It was an interesting lesson in how to quickly repurpose work, as well as how colour and hue affect the mood of an image.

I wish I had started these sooner so that I would have more original, strong images, but I still think it was a fun exercise.

Manic Street Preachers

- Focused on the 'dream' they're chasing, but will only bring isolation like a summer paradise island

- The colours and vibrancy show the perception of reality, which is far different from the truth

- The placement of the image sets a sort of scene and shows an inviting composition

Primal Scream

- Reminded me of 'sweet summer' nights
- Imagery slightly reminiscent of a cassette tape from the 80's
- The shadow inclusion mirrors a 'post it note' feel, which shows the temporality of the love in the song
- The muted tones help show a faded memory, except the vibrant red which represents the passion of the song

Jimi Hendrix

- melancholic tone
- good to reuse work which I didn't actually apply at the end
- use of space creates solemn feel
- Small item in centre creates feel of lonliness

WONKY- We Are Out Of Office

Some of my all time faves, We Are Out Of Office, are such an inspiration for my wonky project:

KEY THOUGHTS:
- Not afraid to mix up the colours and create something funky, as long as the form is still recognisable
- Elements of pattern making add character and give unique personality to each print
- The elements of type at the bottom add context and humour
- Full colour images with white frame are bold, brave and make sure the collection works together, despite contrasting content and colours

WHAT NEXT:
- Be experimentative with colours, as long as they are recognisable the colours don't matter too much
- Full bleed to edges!!
- How can I put in detail, whilst still being small scale?
- Love the cross section, showed with the full version- perfect for showing the perfect inside of wonky fruit

WONKY- Josef Frank Italian Dinner

I was recommended this project my Josef Frank in reference to my wonky produce project

KEY THOUGHTS:
- Interesting and fun colours- the composition takes advantage of this by placing emphasis on certain aspects through the block colours to direct the gaze around the piece
- The aspects of pattern making break up to flat colours and help add character
- The flowing nature of the pieces make it seem everything is linked and cohesive across the work

AS A RESULT:
- Really think about the placement of colour and how this draws attention to areas
- Try and include pattern as much as possible to add character and detail
- Think about the literal colours of things, and how these can be either used or inverted to show meaning

WONKY- Sketches

I decided on a rough layout for my end of year show, the key things I want to include are:

-Playing on scale from A7 to A1

-Drawing inspiration from the Matchbox work from previous post

-Colourful designs to show beauty of wonky fruit and veg

-Think of how to show produce in different scenarios

-SKETCH to help understand form and colours from observation

Plant project

For the Students Union I was running an event about re-potting plants alongside the Events officer, I was asked to spend some time coming up with a poster and transferrable design to use for the event. However, it transpired that there had been a miscommunication, and the designs had already been done by the events officer. It was however still a fun experience, and it was nice just to draw basic shapes and imagery.

I paper cut some funky shapes to use as a starting point, as the workshop was also for painting the pots.

I then screen printed the outcomes, so that I could sell them at Print Stuff next weekend.

I asked for advice from my friend of Graphic Design about the poster, and came up with this design:

POSITIVES:
- I really like the printed effect and slight mis-registration, and how this gives character and charm to the images
- I think the colours are really vibrant yet still hold the calming effect that I wanted from the posters
- I'm pleased with how easy the printing process was, as I set them so that I printed 5 A3 and them cut them afterwards, which is a really effective way for me to print

NEGATIVES:
- On some of the prints the registration is a little too off, looking slightly messy
- On some of them there are small dots of ink in the white space where it has come through by mistake

WONKY -Research

I found some useful links about 'wonky' veg from The Guardian and Imperfect Produce

- 52% of produce grown in the US is wasted
- This is mainly because of its appearance
- Need a way to celebrate the beauty in wonky veg


My photos from a fruit and veg market:

Books from the library for inspiration