Friday, 27 April 2018

WONKY- Morrisons

I went to the Wonky vegetable section in Morrisons and took some photos for reference

KEY IDEAS:
- Colour dispersion- A big reason why produce was labelled wonky, but I thought it made them more unique and interesting to look at
- Size was massive impact, but this seems to be the only 'compromise' and even then, more was offered for a cheaper price
- Lots of people had discarded the 'non wonky' items at the 'wonky' stand- highlight people would happily get wonky produce, but don't necessarily know about it until they see it








I bought these pears because of their cute size and unique shapes- there was no compromise on their taste or shelf life- this needs more awareness!




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