Applied Illustration- Changing Faces Research

Changing Faces is a charity who work with people with facial disfigurement.

Their two main services are offering links to counselling and skin camouflage creams to people who are distressed by their appearance due to a physical abnormality.

They recently went through a rebrand by Visible Futures, and now have adopted this asymmetrical butterfly motif, which I think is a lovely metaphor for transformation and altering the perceptions of normal beauty.

On their website, the advertisement for skin camouflage is extremely clinical and emotionless, which reflects the process of how people receive them, under a prescription from a GP. I want to focus on making this process and use of these products more pleasurable, as I have been in their situation and know how mentally draining it can be to have to go through such a sterile process. I was luckily able to have emotional support, and I want my packaging to reflect that support in little rays of sun on the bleak experience. 

The website also offers a lot of emotional support for people struggling with any kind of facial disfigurement, below is a quote from someone who benefitted from the use of camouflage creams:

"Project a positive image of life with a disfigurement, to celebrate their differences. It makes you feel everything is going to be ok"

"More people should be prouder about what makes them different instead of dwelling on the negatives"