We had already vaguely brainstormed the last time we met up, so we further discussed what kind of outcome we would like to head towards, and decided that we wanted to to be a very special edition look to add to the pre-existing brand.
I have also arranged to visit the factory on the 3rd of March, which I think will be an incredibly informative and valuable asset.
During the next meeting we will need to finish the contracts and decide on what visual direction we want to head in and what research we want to focus on so that I can begin experimenting with artwork.
START OF CONTRACTS:
INITIAL RESEARCH:
These are some existing chocolate packaging which I was immediately drawn to due to their reliance on patterns and strong use of colour.
This is my favourite example, as I love how the hand painted elements merge with the more structured letterpress, as well as evoking the feeling of origin of the chocolate through colours linked to that region:
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